Z-STUDIO BRANDING

Z-STUDIO

Z-Studio is a design & photography studio that needed rebranding. I wanted to create something simple, but add a touch of colour. Since the client was a creative studio, I wanted to incorporate three of the CMYK colours into the branding - cyan, magenta and black. The letter "Z" creates a colourful background for the logo, and I also applied a distressed effect for a fun touch.

Z-STUDIO LOGO

Z-Studio is a design & photography studio that needed rebranding. I wanted to create something simple, but add a touch of colour. Since the client was a creative studio, I wanted to incorporate three of the CMYK colours into the branding - cyan, magenta and black. The letter "Z" creates a colourful background for the logo, and I also applied a distressed effect for a fun touch.

The moodboard shows the colour palette for the branding identity. I knew right away that I wanted to use cyan and magenta. When the two colours are overlayed, you get a purple hue as well, so those three became the main colours for the company. I also added black, since it's also one of the CMYK colours, and its simplicity would help balance everything out.

Z-STUDIO MOODBOARD

The moodboard shows the colour palette for the branding identity. I knew right away that I wanted to use cyan and magenta. When the two colours are overlayed, you get a purple hue as well, so those three became the main colours for the company. I also added black, since it's also one of the CMYK colours, and its simplicity would help balance everything out.

Apart from the logo, I also created some branding materials, such as business cards, a letterhead, and stationery. The colourful "Z" in the logo could be used to make a pattern, which I took advantage of. All the materials and branding elements together create a fun and playful look.

Z-STUDIO MOCKUP

Apart from the logo, I also created some branding materials, such as business cards, a letterhead, and stationery. The colourful "Z" in the logo could be used to make a pattern, which I took advantage of. All the materials and branding elements together create a fun and playful look.